Tips on how to keep your blog content fresh.
Enrich Trending Posts
Pay attention to your trending posts in Blogger stats page. See if you can add more values to the content or just improve wordings and fix grammar.
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| List of trending posts in Blogger stats page. |
If you have not, try setting up Google Analytics for your blog. It provides more insights and analytic tools. Moreover, it provides more accurate data compared to the Blogger stats page.
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| This blog's trending posts in the last 7 days. |
Filter Posts By Updated Date
There's this feature called search operators that you can use to search for older posts. Specifically in this case, you would want to search for posts that have not been updated for a long time.
Let's say you want to search posts that have not been updated since the start of the year. Enter the following search query in Blogger dashboard:
end_updated_date:2025-01-01And since we want to target published posts, add the status query:
end_updated_date:2025-01-01 status:publishedFinally, bookmark the page so that you can continue updating at a later time:
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| Searching older posts in Blogger. |
Create A Separate Post for Revisions
Each time you want to draft a revision, follow this steps:
Add a speech baloon emoji (💬) to the original post, right at the end of post summary, before the "read more" separator.
Create a new post with the same title.
Insert a link to edit the original post at the very top (important).
Now you can start writing the revisions. When it's ready, transfer the finished part to the original post.
The speech baloon emoji is available from the emoji toolbar menu. You can add any other emoji, but I think this is the most natural to mark a post as "under editorial". Everytime you see this emoji at the top of a post, you know right away that a revision draft exists.
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| Emoji on Blogger. |
The link to the original post is important because it allows you to search for the revision post by entering the original post ID.
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| Searching a revision post. |
Monitor Low Performing Posts
If there are low performing, low content posts in your blog, it would be better to unpublish them and brainstorm ideas to enrich the content. You can add more value to it, or merge them with another post.
If it's a source code kind of post without rich explanation, it would be better to publish them as a markdown file on GitHub repository. If it's a blog announcement kind of post, then try creating a separate blog for it and display the blog feed instead, or post them in social media and embed your social media feed.
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